Monografia: L'aprenentatge cultural, identitats europees i compromís social
Žanete Grende. Mg. sc. soc., Latvian Academy of Culture, Latvia.
Uldis Eglavs. Mg. sc. soc., University of Latvia, Latvia.
In entrepreneurship, senior management is responsible for developing and managing strategy execution. Such strategies derive from vision and mission statements, which often underpin the very foundations of companies and organizations. Below strategic
decisions lie tactical and operational decisions, which rely on strategies to plot the course at each successive level. When plans fail or situations change, strategy or mission statements provide a fall-back option by becoming the starting point for new efforts. Occasionally, they can also lead to a conclusion, although this can be for good reasons (mission completed or vision achieved) or bad reasons (decision to abandon the mission).