The purpose of this article is to discuss educational critique in communication and to reflect on violation of the moral logic that forms certain languages that promote the normalization of an aesthetic grammar of sense, trapped in imagistic thought. Through problematization of the specificities between the logic of meaning and sense in Brazilian TV advertising, we put forward proposals whose meanings are not only established in relation to language, but also enable us to create critical learning with respect to semiotic signs. Consequently, critical education may be considered as the production of unlimited senses, which reflects both what has been established as a rule — since morality is not only a way of behaving but also an order and an organization — and promotion of the divisions and the restructuring of these moral meanings based on the creation of different allocations of the significant sense.